Why are GQ, The New York Times and Business Insider paying attention?
Because guys straight-up love UNTUCKit Shirts. These are the reasons why.
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1. The Length. Of course.It ought to be easy to look smart, casual, and feel comfortable with your shirt untucked. But dress shirts are simply not designed to be worn untucked and it shows. The guys at UNTUCKit did a ton of research to understand where people wanted the shirt to fall - the perfect length. These shirts are designed to fall halfway between the belt and the bottom of the zipper, allowing the front pockets to be partially exposed |
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2. The Fit OptionsUNTUCkit shirts are cut in Regular Fit, Slim Fit, Tall Regular Fit, and Tall Slim Fit. With the goal of a custom shirt fit, off-the-rack, UNTUCKit added the Slim and Tall sizing options. The slim fit is one inch narrower in the chest and two inches narrower in the waist. The sleeves are also slightly more narrow. It's made for, well, slim people. Generally for guys around 6'5'' and taller, the Tall options adds 2 inches to both the sleeve and body length. Being able to pair a slim fit with a shirt cut for tall men--instant pro athlete fanbase. |
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3. VersatilityYes, tucking in an UNTUCKit shirt is an option. They're not that short--c'mon. So is paring an UNTUCKit shirt with a slim blazer, wearing it open like a jacket or under a sweater. Each shirt is designed with the goal of it becoming your go-to shirt. The shirt you travel with, leave at the office for a last-minute night out, put on at home when it is chilly... you get the idea. |
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4. QualityUNTUCKit no joke believes that there is not a better made, higher quality, more consistently sized shirt on the market at an accessible price. Period. That was the goal from inception. The production team travels the world looking for wrinkle free producers that make a product that can withstand more than 50 washes, and is known for rejecting heaps of shirts simply because plaids don't align just so. |
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5. ExperienceYou need a site that's easy to navigate, you need a culture of customer service--one embedded in an oft forgotten motto that "the customer is always right." You need returns and exchanges to be quick and painless, and you NEED to have free shipping. You got it. Always. |
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6. Refer A FriendGive a friend 25% off their first purchase; Get $25 off your next purchase. It's as simple as that. |